Sail Away Nashville

brand identity + SHOWiT weBSITe

Old money Americana on Percy Priest Lake.

Sail Away Nashville brings boutique sailing to the tranquil waters of Percy Priest Lake — think date nights, proposal cruises, and family sails with charcuterie boards, champagne, and an optional photographer on deck. Founded by a husband-and-wife duo, Jack and Stella, who wanted to bring a little East Coast magic to Middle Tennessee.

Timeless. Kennedy-era. Old money luxury that doesn't take itself too seriously. Sail Away Nashville needed a full brand and launched their website before their very first sail ever set off.

Deliverables: Logo suite, font suite, color palette, Showit website